Case study hero media preview

[ESNINE®—PROJECTS]

Saudi Arabia

Sahal Law Firm: Founding Day

  • Client

    Sahal Law Firm

  • Location

    Saudi Arabia

  • Date

ABOUT THE PROJECT

For Saudi Founding Day, Sahal's art director Mohamed Saeed designed 6 collages, from a clock in the sand to today's Riyadh, and Hajar wrote the words. They arrived flat: 312 layers of archive cut-outs, torn paper and grain. We turned them into one journey through 3 centuries: a single camera move, one cut, and a voice for Hajar's words.

CREATIVE TOOLS

Project tag icon
Project tag icon
Project tag icon
Project tag icon

Motion design.

AI Voiceover & Audio

00:00 / 00:00

Three centuries in eight frames

The story runs one way only: forward, from a clock in the sand to King Salman and the Crown Prince over Riyadh.

Section 1 storyboard visual 01
Section 1 storyboard visual 03
Section 1 storyboard visual 05
Section 1 storyboard visual 07
Section 1 storyboard visual 09
Section 1 storyboard visual 02
Section 1 storyboard visual 04
Section 1 storyboard visual 06
Section 1 storyboard visual 08
Section 1 storyboard visual 10

312 layers, six scenes

Each file held dozens of pieces. We took every scene apart first, to see what could move on its own.

The collage wakes up

On the left, the flat scene as designed; on the right, the same moment in the film. The paper settles, the clock hands turn, and the collage moves.

Section 3 production visual 01
Section 3 production visual 02
Section 3 production visual 03
Section 3 production visual 04

The whole film

The finished film at one frame every 2 seconds: 6 scenes that read as one unbroken move.

Section 3.1 gallery visual 01
Section 3.1 gallery visual 02
Section 3.1 gallery visual 03
Section 3.1 gallery visual 04

Flat to moving

One scene wipes from the flat collage Mohamed Saeed designed into the same moment in motion.

One move, no stops

The camera never stops. The clock gives way to the map, the map to the Imam, the Imam to the kings.

Generation after generation

On «جيلاً بعد جيل», each king arrives on his own torn paper card, in time with the voice.

Section 5 production visual 01
Section 5 production visual 02
Section 5 production visual 03
Section 5 production visual 04

The full row

Card by card, the row builds until every king sits in place, each portrait on torn paper with his years.

Section 5.1 gallery visual 01
Section 5.1 gallery visual 02

From the Imam to the kings

The camera leaves Imam Muhammad bin Saud in Diriyah and travels on to King Abdulaziz and the kings after him.

Timed to the voice

Hajar's script runs 15 lines in 44 seconds, voiced with Google AI Studio. Every scene changes on a line: «تعاقبت العهود» opens the Imam.

Today, and the emblem

The journey arrives at today's Riyadh. The Founding Day emblem draws itself, and hands over to Sahal.

Section 7 production visual 01
Section 7 production visual 02

The emblem

The last 12 seconds: King Salman and the Crown Prince over Riyadh, then the Founding Day emblem draws itself and hands over to Sahal.

Six scenes, one journey

Designed by Sahal's own team, moved and voiced by Esnine: 312 layers, 6 scenes, 50 seconds, one cut.